In a much-needed measure to keep the consumption of chewing tobacco under check, the Delhi government has extended by a year the ban on the sale, purchase and storage of all forms of chewable tobacco — scented, flavoured and mixed — sold in forms such as gutka, pan masala, khaini and zarda. The extension of the ban has come after the previous notification expired recently. In 2012, a few States, beginning with Madhya Pradesh, Kerala, Bihar, Maharashtra and Rajasthan, banned gutka just months after the notification of the Food Safety and Standards (Prohibition and Restriction on Sales) Regulations, 2011 came into effect. The FSS Act clearly states that “tobacco and nicotine shall not be used as ingredients in any food products”. By the end of 2012, all of 14 States had banned gutka, and in 2013, following the Supreme Court’s direction, gutka was banned in all the States. Besides gutka, 11 States including Delhi have over a period of time banned flavoured chewing tobacco, and three States — Maharashtra, Bihar and Himachal Pradesh — have banned flavoured areca nut too. There is a strong case for all States to ban pan masala as manufacturers have effectively sidestepped the FSS Act by selling chewing tobacco and pan masala in separate sachets. Also, the rampant surrogate advertisement of pan masala products has made a mockery of the ban on gutka. The biggest blow for tobacco control in India, which has banned the advertisement of all tobacco products, came through the amendment of the Cable Television Networks Amendment Rules 2009; in contravention of the World Health Organization Framework Convention on Tobacco Control, the amended Rules allow for the use of the brand name or logo of tobacco products for marketing non-tobacco products.