The ongoing exhibition of products from Kudumbasree units within the Corporation of Cochin area and the food festival has turned out to be a big draw.
More than 50 units are participating in the mela, being held at the Jawaharlal Nehru International Stadium, Kaloor. Among the participants are 12 food providers.
Products ranging from pickles and spice powders to chappals, ready-to-wear products and cleaning agents are on sale at the exhibition. Bamboo furniture, soaps, bags etc are also on show at the exhibition. The food stalls, serving items like biriyani, tapioca and fish curry, cutlets and chops are also big hits with the visitors.
An official of the Corporation of Cochin said that the mela had been organised to give a chance to the units to showcase their products and to bring the customers directly in contact with these units. This is an opportunity for the unit owners to reach over the middlemen to market their products, the official added.
Many of the units do not sell their products directly except at melas like the one now on in Kaloor, the official added. The Corporation of Cochin official said that food products makers had recently been told to get Food Safety and Standards Authority of Indian licences for their products as under the new rules, all food product-makers need the licence.