Yoga guru Baba Ramdev’s company Patanjali Foods’ recently launched atta noodles may not have a smooth run in the market as FSSAI chairman Ashish Bahuguna has raised the Product Approval issue with regard to the product.
The FSSAI chairman and acting CEO has written a letter to the enforcement director of FSSAI to look into the matter as the said product was not approved by the apex food regulator.
The chairman in a letter dated November 17 said, “While our attention has been occupied by the Maggi event, it has been reported in the press that Patanjali have launched or in the process of launching a new brand of noodles without getting approval from FSSAI.”
The letter further urged the authority to take appropriate action in the matter. In a reply to FnB News, the chairperson said that there wasn’t any approval or NOC given to Patanjali Atta Noodles.
The noodles were launched recently at an event by the yoga guru. However, Patanjali Foods does own FSSAI licences for a variety of products.
Responding to the controversy, Patanjali Foods stated that they had the licence to manufacture pasta products and noodles came under the same category. But FSSAI refuted this claim.
FSSAI, meanwhile, approached the Supreme Court for an immediate ban on the sale of Maggi, in an appeal against an order of the Mumbai High Court that had given an all-clear to the flagship product of the Swiss FMCG giant Nestle.
Also, questions are being raised on FSSAI’s attitude with regard to NOC as the Mumbai High Court and subsequently the Supreme Court had dismissed the advisory on Product Approval.